Praetor Working Group reinforces focus on availability and support

The Praetor Working Group reinforces an important change in the logic of the relationship between manufacturer and operator. Instead of treating feedback as an informal flow of complaints or suggestions, Embraer structures this dialogue as a continuous improvement tool. The focus goes straight to what matters most in the real operation: availability, support and the ability to eliminate friction that costs time and trust.

This type of forum is valuable because the airplane experience is rarely defined solely by the original design. It is also shaped by what happens after delivery: how the network responds, where parts are missing, which items are repeated in maintenance, what cabin demands arise in use, and where the manufacturer needs to adjust processes, documentation or priority.

Mature customer demands less promise and more response

In the premium segment, operators accept innovation, but demand quick resolution. A structured group of customers allows the manufacturer to identify patterns before they become reputation damage. It also helps to calibrate what really deserves investment, separating isolated desire from recurring problem.

By focusing the conversation on availability and support, the Working Group touches on the most sensitive point in the asset's useful life. An airplane may be excellent in terms of range and cabin, but it quickly loses value if the operator doesn't trust the network's response or if small incidents take too much time to resolve.

Listening to the customer is part of the product

The gain, therefore, goes beyond the institutional relationship. When the manufacturer listens to its base methodically, it improves the product, reduces operational friction and strengthens the perception of partnership. This directly impacts repurchases, fleet renewal and brand defense.

For Embraer, the Working Group is also a market message: the company wants to compete not only for the aircraft it delivers, but for the way it supports the customer afterwards. And, in business aviation, this is perhaps one of the most concrete ways to sustain value.